Greeting Card Illustrations | Product Design

Every year, We Are Young (WAY), focuses on promoting social awareness regarding senior citizens through their Holiday Happiness Campaign. WAY strives to foster a heartfelt respect for and appreciation of seniors while fostering inter-generational connections, ensuring that seniors feel included and valued within their communities.

Project Goal: The aim of this project was to develop a holiday greeting card design for their campaign that not only seamlessly integrated the client’s established branding but also incorporated an illustration that was whimsical, fun and that would connect with the seniors that would be receiving the card.