Print Design | Illustration | Product Design

When Halifax Paper Hearts embarked on creating their newest greeting card collection, we wanted to strike a delicate balance between intricate florals, whimsical folk art, and playful lettering, crafting a world of paper whimsy. Drawing inspiration from this theme, I seamlessly paired beautiful and intricate illustrations with captivating lettering, all infused with a color scheme inspired by East Coast sunsets. This collection also boasts an array of 14 cards tailored for birthdays, encouragement, gratitude, and congratulations.

Project Goal: The objective of this project was to create beautiful and enchanting holiday greeting cards for Halifax Paper Hearts. The goal was to elevate the emotional connection and aesthetic appeal of the products through lettering, floral elements and folk art. This project not only aimed to enhance brand recognition and overall customer engagement but also sought out to create an evergreen collection that would grow with the company and establish a new, unique line of cards that was very different from anything Paper Hearts had done before.