Visual Identity | Brand Collaterals

Our mission was to develop a new identity for The Warrington Group, a recruitment agency based out of Halifax, Nova Scotia. Working closely with the CEO, Jen Warrington, we aimed to craft a brand that captured her bold, energetic, and rebellious spirit. In that of the traditionally business conservative recruitment industry, our challenge was to create a brand that rocketed off of the idea of “polished disruption.”

Project Goal: The client was looking for a brand identity that was visually distinctive in the recruitment industry, yet retained sophistication and polished appeal. Our objective was to develop a cohesive visual identity that pulled from the idea of disrupting the recruitment norm and growing into a company that takes off at rocket speed.